Innovation Process Engineering

When to undertake an Engineering project?

Innovation Process Engineering provides a comprehensive evaluation of the design process. It is recommended...

• • create a map of your current innovation process

  • evaluate the effectiveness of your innovation process operations

  • make thorough and consistent improvements to your innovation process across a brand, a category, or the marketing function

  • create a baseline prior to changes in your organization or changes of partners in innovation

  • develop objectives for further innovation skills training   

How is an Engineering project conducted?

An Engineering project investigates all relevant functions in your company as well as your partners for innovation. For each stage and sub-stage, the innovation factors (Vision, Activists, "Ba", Assets) are identified, described, and evaluated. The activities of thh engagement include...

• • interviews with and observation of significant Activists

  • interrogation of and description of tacit and explicit Assets, as well as "Ba"

  • curation of and analysis of the Vision architecture

  • focus group discussions with across functions

  • quantitative surveys about innovation factors