An Activist+Asset Audit is the best place to start to improve your innovation. You can achieve improvements to innovation most quickly by making improvements to the function of the Activists and to the stock and utilization of your Assets.
What does the Audit do?
An Activist+Asset Audit tells you the strength and weaknesses of the Activists and Assets at each stage in the innovation process. The audit allows you to identify issues to remedy that will lead to immediate improvements in innovation. The audit describes...
Balance and quality of tacit and explict Assets
Focus and effectiveness of Activists
When to use the Audit?
The Activist+Asset Audit can be used as...
a method to identify specific issues and make improvements quickly
a benchmarking tool between offices, brands, or business lines
a audit of Assets prior to a change in Activists (leaving or entering)
first step in an evaluation of your overall innovation process
How is the Audit conducted?
The Audit describes all four stages of one level of the innovation process. We conduct depth interviews with Activists, observation of Activists, interrogation of explicit Assets, and explication of tacit Assets to compile a detailed book describing...
each explicit and tacit Asset available at each stage
characteristics and actions of the Activist for the tasks in each stage