Innovation-ready Research
akakawa knowledge activists
Innovation-Ready Research
The role of research is to create knowledge Assets for the innovation process.
Choosing the research approach
Research results are provided in the knowledge type, form and format that allows your Activists to progress effectively to the next stage in the innovation process. Specific research approaches are appropriate for each stage of the innovation process...
Role of research
The overall research process leads your company to provide a new experience or idea to consumers.
Research activities are sub-stages in the overall innovation process. Research also follows a NeCSI innovation process. However, the fulcrum is not the consumer, the fulcrum is the marketer. The goal of research is to help your company to be willing and prepared to innovate. As researchers, we do not aspire to change consumers, we aspire to change marketers.